Fitness devices maker Peloton discovered a healthy need for its going public.

The business priced its shares at $29 a piece Wednesday, it stated in a news release That’s at the top of the variety it formerly anticipate and will equate into $1.3 billion in money that it will raise in the offering. That cost will offer the business an evaluation of around $8.2 billion, about double the evaluation it brought in its last personal financing round one year back.

The business anticipates its shares to start trading on the Nasdaq on Thursday under the sign PTON.

Peloton makes stationary bicycles and treadmills geared up with interactive screens. It likewise provides a membership video service that streams work out classes to its workout devices.

The business has actually rapidly developed an enthusiastic consumer base and seen its sales skyrocket. But it’s likewise published installing losses and deals with a $300 million suit from leading recording artists who declare that it utilized their tunes without approval.

Read this: Peloton, the physical fitness start-up with a cultlike following, might go public at an $8 billion evaluation. Insiders expose why its service appears set to take off.

Peloton’s effective IPO stands in sharp contrast to WeWork’s stopped working effort previously this month to go public. The industrial real-estate business, which a couple of weeks ago had the greatest worth of any start-up, delayed its offering in the face of Wall Street resistance. It ousted its CEO previously today.

Got an idea about Peloton or another business?Contact this press reporter by means of e-mail at twolverton@businessinsider.com, message him on Twitter @troywolv, or send him a protected message through Signal at 415.5155594 You can likewise contact Business Insider firmly by means of SecureDrop

.